SEO术语大全含解释

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301 Redirect

A 301 redirect is a page status code that tells search engines a page has permanently moved to another URL. The new URL might be on the same site or on a different one. You use a 301 redirect when you want to capture the traffic to the old address but the page is now physically elsewhere. For instance, if you change filenames, this usually leads to changes in the URL of the page and if you don’t do a 301 redirect, when visitors come to your old URL, they will see a Page Not Found message. There are many ways to perform a redirect and your options are limited by the technology (i.e. PHP, ASP, etc.) you are using. If you want to check if your URLs are redirecting properly, use the Redirect Check tool.


302 Redirect

Unlike 301 redirect, a 302 redirect is used when you move pages temporarily. For instance, if you are doing major changes on your site that involve changing the URLs, and you need weeks to complete this, you can use 302 redirects for the time you are performing the changes. However, have in mind that 302 redirects are frequently abused . i.e. you redirect your traffic to an illegitimate site and search engines don’t always regard 302 redirects in a favorable way.


ALT tag

The Alt tag, more correctly called the Alt attribute of the <img> tag, is a way to tell search engines what an image is about. Since search engines don’t index the contents of images, if you don’t provide a meaningful description of the image in the Alt attribute of its tag, search engines won’t index any information about the image except its name. Good SEO practices require that you fill the Alt tag with meaningful description without resorting to keyword stuffing.


Anchor text

Anchor text is the text of a hyperlink – i.e. in this hyperlink: SEO tools, “SEO tools” is the anchor text of the hyperlink that leads to the home page of the site. Usually the anchor text is underlined but this is not mandatory. The importance of anchor text for SEO is significant because search engines pay a lot of attention to it and if there are keywords in the anchor text, this helps to rank better. Use the Backlink Anchor Text Analyzer to see if the anchor text of the backlinks to your site contains your keywords or not.


Backlink

Backlinks, also called inbound links are links from other sites to your site. In SEO, the quality of backlinks (i.e. if the backlink comes from a reputable site, what the Page Rank of the linking site is, and what the anchor text is) is one of the major ranking factors. For more information, please refer to the The Importance of Backlinks article.


Bad neighbor

A bad neighbor is a site with low quality and/or illegal content. When you link to bad neighbors, this affects your rankings in a negative way. When bad neighbors link to you, this plays no role for your rankings because the assumption is you can’t control what the webmaster of the bad neighbor links to. For more details, see the Bad Neighborhood article.


Baidu

Baidu is the Chinese search engine. In many aspects it is different from Google and if you want to learn how to rank well with it, consult the How to Optimize for Baidu article.


Bing

Bing is the Microsoft search engine and as such it is one of the biggest search engines. Its algorithm is different from that of Google, Yahoo, and the other search engines, as explained in the Bing Optimization article.


Black hat

Black hat refers to a set of unethical SEO practices aimed at getting artificially high rankings with search engines. Black hat includes techniques such as keyword stuffing, cloaking, or the use of doorway pages. Sometimes webmasters inadvertently use black hat techniques . for instance when they go the over-optimization route . but still the end result could be getting banned from search engines.


Broad match

A broad match is the opposite of exact match and it occurs when any of the search words (including synonyms) are found in the matched string. For instance, if the search words are “homes in LA”, when a broad match is used, the search results will also include matches for “homes in Los Angeles”, “LA home”, “real estate Los Angeles”, etc.


CTR

CTR, or Click Through Rate, is a measure used in Pay Per Click (PPC) advertising to measure the number of clicks per 100 visitors. If you are using Google Adwords to promote your site, CTR tells you how much attention your keywords are getting . the keywords with the highest CTR get the most attention.


Cloaking

Cloaking is an unethical, black hat SEO technique that involves serving different versions of the same page to crawlers and to human visitors. The version you serve to crawlers is highly optimized for good rankings, while the version you serve to your human visitors is made in a way to appeal to humans.


Crawler

A crawler, also called a spider, is the search engine robot that crawls and indexes Web pages. It is an automated program that periodically visits a site.


Deep links

Deep links are backlinks to internal pages. For instance, SEO tips isn’t a deep link because it points to the home page, while Keyword Difficulty is because it points to an internal page, i.e. the http://www.webconfs.com/keyword-difficulty-article-20.php page. You use deep links when you want to promote particular pages from your site, rather than the homepage.


Domain age

Domain age is a measure how old a domain is. Generally, all equal, older domains get more favorable treatment by search engines than new domain. The reason is that new domains are often created just for backlinks, while older domains that have been around for years, are considered to be more trustworthy. You can check the age of a domain with the Domain Age tool and learn more about the term in the Age of a Domain Name article.


Doorway page

A doorway page, also called a gateway page, is another black hat technique that can get you banned from search engines. The technique employs the creation of numerous identical pages, each of which is optimized for a particular keyword. When the visitor comes through the doorway page, he or she is redirected to another page, aimed at human visitors.


Duplicate content

Duplicate content . i.e. content that is verbatim the same or very similar to content found on other sites or other pages of your site – is one of the worst things that you can put on your site. Search engines penalize for duplicate content, so use the Similar Page Checker tool to see if you have content that is very similar to other pages online. For more details about what duplicate content is, read the Duplicate Content Filter article.


Dynamic URL

A dynamic URL is the opposite of Static URL. A dynamic URL is the result of a database query and it looks like this:http://www.yoursime.com/products.aspx?Y=2011&M=05. Dynamic URLs are SEO – and user–unfriendly and if you want to rank well with search engines, you must rewrite dynamic URLs (for instance with the URL Rewriting tool) into static URLs, as described in the Dynamic URLs vs Static URLs article.


Exact match

An exact match is the opposite of broad match. When an exact search is performed, the search results include only the exact search string. For instance, if the search string is “homes in LA”, the search results will include only these pages where the “homes in LA” string is present and won’t include matches for “homes in Los Angeles”, “LA home”, “real estate Los Angeles”, etc. Exact matches are useful when searching for a competitive keyword because it filters the results, rather than delivering millions of broad matches.


Flash

Flash is an interactive media technology that makes sites more interesting. At the same time, Flash can kill your search rankings because search engines can’t index Flash content directly. Optimizing Flash Sites article explains what to do if you have Flash content on your site.


Frames

Similarly to Flash, frames are a burden in terms of SEO. When you use frames on a page, you use the same URL but show different content in each of the frames. This confuses search engines because for them one URL is one page of content, not multiple pages, as the case with frames is and search engines might not index the content of all the frames on a page.


Gateway page

Another name for doorway page.


Geotargeting

Geotargeting is a technique to target audience based on geographic location. The criterion could be country, state, or city. Geotargeting is used in local search, too, when you are interested in traffic from a particular location only, not from the global traffic search engines bring by default.


Google

The leading search engine. It is also a leader in PPC ads (AdSense and AdWords) and in email services.


Googlebot

Googlebot is the Google’s spider . i.e. the robot that traverses the Web and indexes pages for inclusion in Google’s database. You can see how your site looks to Googlebot with the Search Engine Spider Simulator tool.


Heading tag

The heading tag is used to separate the sections of text on a page. Heading tags are from <H1> to <H6>, with H1 being the title of the page. Very often H1 and the title tag are the same but for better results you can make them different. Keywords in heading tags weigh more than keywords in the body of the page, so don’t forget to use the right keywords in your tags.


Hyperlink

A hyperlink is a link from one page to another or from one place on a page to another place on the same page. Hyperlinks are inbound and outbound. The hyperlinks that start and end on the same site are called internal hyperlinks.


Inbound links

Inbound links are links from other sites to your site. They are the same as backlinks.


Index

1. (Verb) The activity a spider performs when crawling the Web and collecting pages.

2. (Noun) The database of indexed Web pages a search engine stores to retrieve search results from.


Internal links

Internal links are the links from one page on a site to another page on the same site or from one place on a page to another place on the same page. Search engines give the same value to internal and inbound links, so it makes sense to have as many meaningful internal links on your site as possible. Internal links are also important for a site’s navigation.


JavaScript

JavaScript is a popular Web programming language that allows to significantly enhance the functionality of a site but for SEO the use of JavaScript could be a problem. When the scripts you use are not spiderable, the content you have inside them can’t be indexed by search engines.


Keyword

Keywords are the major factor for SEO success. A keyword (or more commonly . a couple of keywords and/or keyphrases) describes what a page is about. When you have keywords in the title and the headings, this is good for your rankings. The higher the keyword density for a particular keyword, the better you rank for this keyword in search results. However, too high density could be regarded as keyword stuffing.


Keyword density

The keyword density for a particular keyword defines how many times this keyword is used on a page. Keyword density of 2 to 7 per cent is optimal because everything above this could be regarded as keyword stuffing and everything below this will make your page go down in search results. To check the keyword density of your pages, use the Keyword Density Cloud tool.


Keyword research

Keyword research is a major task for every SEO expert. Before you start any SEO, you need to find the right keywords for your site and niche. To do this, you use tools, such as the Website Keyword Suggestions tool, or the Keyword Playground tool. These tools suggest relevant keywords with high search volume . i.e. the keywords that makes sense to optimize for.


Keyword stuffing

Keyword stuffing is a black hat technique, which involves artificially high keyword density for your target keywords. In the best case keyword stuffing can substantially lower your rankings in search results and in the worst, it can get you banned from search engines.


Landing page

This is the page where the visitor arrives, when he or she clicks a link. The landing page could be the home page but it could also be any internal site page.


Link building

Link building . i.e. acquiring quality backlinks from other sites – is a major activity for every SEO. Link building is a very time–consuming process you can speed with the right tools, such as the Backlink Builder tool. Not all backlinks matter, as you will learn in the Link Building Mistakes article.


Link exchange

Link exchanges are one of the primary ways to link building. Link exchanges involve exchanging backlinks with other webmasters, preferably in the same niche.


Link farm

Link farms are sites with many outbound links, often created with the sole purpose to raise other sites’ rankings. Link farms generally don’t rank well in search results and the backlinks from them are of low (if any) value.


Link spam

Link spam is when you get dozens of backlinks in a short time, especially from low quality sites. Very often link spammers use automated tools to get backlinks but even manual submission to numerous sites and blogs is regarded as link spam.


Local search

Local search applies to those cases, when you use geotargeting and other techniques (i.e. your location as a keyword) to attract local visitors and to rank well in local search engines or in global ones for searches for your location. More details about local search can be found in the SEO for local businesses article.


Long tail keywords

Long tail keywords are keywords with low search volume but high value. For instance, “dating” is a very general keyword with millions of monthly searches but it is low value because the traffic you will be getting won’t be as targeted as the traffic for “single parents dating Los Angeles” for example. “single parents dating Los Angeles” is a long tail keyword.


Meta description

The meta description is one of the most important meta tags because in it you write your description of the page, search engines pick it and show it in search results for visitors to see. This is why you need to write meaningful meta descriptions with keywords with them but without stuffing them.


Meta keywords

Similarly to the meta description, meta keywords are also important for SEO because this is the place where you put your keywords and search engines read it. Meta keywords used to be more important in the past but due to constant abuse, now they have less weight but still they aren’t totally deprecated.


Meta tag

Meta tags are HTML tags, where you describe the contents of your page. Among the most important meta tags are thetitle, the meta description and the meta keywords.


Mod_rewrite

Mod_rewrite is the Apache module for rewriting dynamic URLs into static. If you don’t want to mess with the configuration of Apache, use the URL Rewriting tool instead.


Navigation

Navigation is the system of hyperlinks and other auxiliary items that help users find their way through the site. Internal links play a vital role in navigation.


nofollow

A nofollow is an attribute of links, usually inbound links, that tells search engines not to follow the link. Links with the nofollow attribute are not counted by search engines (mainly by Google because some of the other search engines don’t take the nofollow attribute into account) and therefore don’t count as backlinks.


Organic search

Organic search, also known as natural search, refers to the non–paid search results search engines serve based on the relevancy of the page where the search string is found. Organic search is the opposite of the paid search listings search engines serve for particular keywords.


Outbound links

Outbound links are the opposite of inbound links (more commonly known as backlinks). Outbound links are these links that start from your site and point to another site on the Web. When the number of your outbound links is high, this affects your rankings in a negative way, so keep the number of outbound links low.


Page Rank

A Page Rank (PR) is a measure used by Google to determine the popularity of a page. PR ranges from 0 (most unpopular sites) to 10 (most popular sites). Pages with high PR generally rank better in search results but this isn’t always so. One of the important implications of PR is with backlinks . getting a few backlinks from sites with high PR helps more than getting tons of them from low PR sites.


Page title

A page title is what you put in the title tag . it displays in the browser and tells users what your page is about. Clear and descriptive page titles with keywords in them do a great job for your good rankings.


Paid links

Paid links are these links you get in exchange of payment. Buying and selling links is considered a huge offense by Google and if you get caught, the penalties are severe . from not counting the links at all, to exclusion from search index.


Poison words

Poison words are these words that when used on a page, degrade the quality of the page for search engines. Usually it is adult words that have such a role but there are also other words that can literally poison a page with great content and bury it deep in search results.


Proximity

Proximity measures how close the words in the search string are in their occurrence on the page. When the words are one next to another . i.e. they are an exact match of the search phrase, this page is considered highly relevant.


Reciprocal links

Reciprocal links are these links where you put a link to Site A on your site and Site A puts a link to your site in return. Reciprocal links are a common form of a link exchange. You can use the Reciprocal Link Check tool to see how many of the reciprocal links you had still exist.


Redirect

A redirect is a way to tell search engines that the URL of a page has changed. When you use redirects, you don’t lose the traffic to your old URL. 301 Redirect (permanent redirect) and 302 Redirect (temporary redirect) are the two most popular ways to redirect a page.


Reinclusion

Reinclusion is the act of being included again in Google index. Most often sites are removed from Google index because of the use of black hat SEO and if they want to be reincluded, they need to clean their act. The Reinclusion in Googlearticle details what to do in order to be admitted in Google again.


robots.txt

robots.txt is a file, where you tell search engines which pages/sections of your site not to index. However, while generally search engines respect your wishes and don’t spider the pages/sections you don’t want them to, if you have sensitive information, don’t think it is safe, if you have listed it as not–spiderable in robots.txt. For more information about robots.txt, refer to the What is robots.txt article.


Sandbox

A sandbox in Google is a place, where new sites are temporarily put before Google includes them in search results. When a site is in the sandbox, it is indexed by search engines but results from it don’t show in the search results. Instead, results from sandboxed sites are available in the supplementary results,which generally get much less traffic than the standard results pages.


Search engine

A search engine is a software application that is used to spider, store, index, and display search results from the pages around the Web. Google, Yahoo, and Bing are the three major search engines.


SEO

SEO, an acronym for Search Engine Optimization, is a set of tools and skills used to finetune pages, so that they rank well in search engines. Two of the main SEO activities are keyword research and link building.


SEO tools

SEO tools are various programs and pieces of code that allow to perform SEO tasks. For instance, there are tools forkeyword research and link building, for Backlink Anchor Text Analysis, etc.


SERP

SERP is an abbreviation for Search Engine Results Page . i.e. the page search engines display with the results for a particular search query.


Sitemap

A sitemap is a file, usually in HTML or XML format, where links to the important pages on the site are gathered in one place. Sitemaps are useful both for human visitors because they help navigation and for search engines. For more details about sitemaps, please refer to the Importance of Sitemaps article.


Spider

Spiders are search engine robots that crawl the Web and index the Web pages they encounter. Only pages that are spiderable are included in the search engine databases and are later shown in search results. This is why it is important that your pages are spiderable. You can check this with the Search Engine Spider Simulator tool. For more details about spiders, please refer to the The Spider View of Your Site article.


Splash page

A splash page is a home page with very limited content. Typically, a splash page will include only “Click to enter” or a similar text. Splash pages are bad for SEO because they lack content. Splash pages are sometimes made in Flash, which makes them even worse, unless optimized properly.


Static URL

A static URL is the opposite of Dynamic URL. A static URL is always the same and if we use the example from the Dynamic URL entry (http://www.yoursime.com/products.aspx?Y=2011&M=05), the static equivalent will behttp://www.yoursime.com/products/2011/05. Static URLs are better for your human visitors and for search engines, as explained in the Dynamic URLs vs Static URLs article. This is why it is highly recommendable to rewrite dynamic URLs into static . you could use the URL Rewriting tool for the purpose.


Tag

1. In HTML, a tag is a pair of an opening and closing bracket (< and />) that tell the browser how to interpret a particular piece of code . i.e. as text, image, title, table, etc. Title tags, headings, and metatags are the most important tags for SEO.

2. In social bookmarking this is a form of labeling entries, which usually includes keywords.


Title tag

The Title tag (<title>Enter your title here</title>) is displayed in the browser titlebar and it contains the title of your page. Keywords here and a descriptive title are vital because this is one of the first things visitors see from your page.


URL rewrite

In order to rank well with search engines, you’d better rewrite dynamic URLs into static. You can do it with the URL Rewriting tool.


User agent

A user agent is a program used to access the Net. A user agent can be a browser or a spider. Usually log files give more details about the user agents that have visited your site, such as the name of the browser and its version.


Vertical search

Vertical search is a type of specialized search that focuses on results from particular area only. For instance, when you use a search engine that indexes only business–related pages, you are performing a vertical search. The advantage of vertical search is that the results it delivers are better targeted.


Yahoo

The second largest search engine and also one of the oldest. Optimizing for Yahoo is different from optimizing for Google and Bing and Yahoo’s search results for the same term differ from those of its competitors.

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让WordPress支持上传中文文件名

本文解决了在wordpress中上传中文文件名图片无法正常显示的问题。学研端已经用 jpg/ gif /png三种不同格式测试均没有问题。

这三句代码都在路径 .wp-adminincludes下。
前两句需要修改的代码在该路径的file.php文件中。
具体地,第一处是是将以下代码:

$new_file = $uploads['path'] . "/$filename";

修改为:

$new_file = $uploads['path'] . "/" . iconv("UTF-8", "GBK", $filename);

第二处是是将以下代码:

return apply_filters( 'wp_handle_upload', array( 'file' => $new_file, 'url' => $url, 'type' => $type ), 'upload' );

修改为:

return apply_filters( 'wp_handle_upload', array( 'file' => $uploads['path']."/$filename", 'url' => $url, 'type' => $type ), 'upload' );

第三句需要修改的代码在media.php文件中,具体地,是将以下代码:

$filename = esc_html( basename( $post->guid ) );

修改为:

$filename = substr($post->guid, strrpos($post->guid,'/')+1);

这样就可以上传中文文件名的图片了。
以上方法是借鉴网络内容,学研端已经验证它是有效的。
以下简单地解释一下。这些修改目的是将文件名的编码由”UTF-8″转换成”GBK”,以使得服务器可以识别应用该编码的中文文件名。数据库在存放图片文件时仍使用”UTF-8″编码,这样在文件名解析时使用basename函数也会出错,所以需要进行第三句的代码修改。

搜索引擎优化SEO优化指标

如何把网站SEO排名做好的重要指标

下面是影响搜索引擎的排名因素清单,哪些优化是加分项,那些事减分项,哪些是灰帽操作的手法,大部分关键优化指标适用于谷歌、雅虎、百度及必应搜索引擎。

搜索引擎优化SEO优化指标

1

关键字包含在标签

这是SEO关键字被搜寻引擎找寻到最重要的地方之一,要运用6~7个关键字包含在的标签上。

+3

2

网址包含关键字

网址的目录下,或是次网域的网址,包含您的关键字,例如http: //domainname.com/seo.html , 这里的”SEO” 就是您的关键字的部份!但是切记,主网域必须是您自己的!不然会有替主机商打广告,增加对方SEO的顾忌喔!

+3

3

关键字在文件档的密集度

另一个非常重要的因素之一,就是关键字在整个网页中的密集度,一般来说,大约维持在3~7%左右较为适宜!很多人滥用关键字在整个网页中,反而造成反效果!

+3

4

外部连结

如果在其他的网站,有连结到你的网站的网址,那么等于是告诉搜寻引擎投你一票,增加你网站的PR值!排名自然快速升高!

+3

5

标头包含关键字 (

,

,…)

一个网站的内容,前三行的文字叙述与关键字有关联性的话,可以大大加分。

+3

6

索引档包含关键字

制作一个搜寻引擎看的懂的索引档,里面包含关键字也可以大大加分喔

+2

7

标签包含关键字

适当的使用ALT为关键字来命名,可加分

+2

8

meta标签

meta标签对于Yahoo最有效果,Google以网站结构为优先排名

+1

9

相似的关键字

相似而不重覆的关键字。

+1

10

片语关键字

在附加的关键字排名优化中,强烈建议将关键字设定为一个片语字的组成,例如”SEO 教学”,当您使用片语词句来组成关键字, 您就可以很确切的得到这些片语的组合关键字,但有时这些片语之间,最好安插2~3个空格,例如”SEO 教学示范”,将可以得到最佳的优化效果。

+1

11

次要的关键字

主要关键字与次要关键字,此两关键字又有相互的关联性。

+1

12

关键字的延伸

例如. dog, dogs, doggy, 等等,都会替dog关键字加分

+1

13

同义字

现在的搜寻引擎也会判断使用者是否打错字!所以同义字也可以列入关键字的一部份。

+1

14

简写关键字

例如花莲东部地区,用「花东地区」当关键字!为缩写字!没加分也没减分

0

15

单一关键字

例如以「网」一个字来当关键字!没用

-2

16

填塞关键字

滥用10%以上的无关关键字,扣分

-3

连结部份 – 外部(逆向)连结、内部连结、对外连结

17

内部连结包含超连结文字

适当的增加及运用内部连结,而连结的文字也都有关联性

+3

18

回到原始的连结

一般来说有回首页的连结,都可以增加首页在google排名的PR值提高

+3

19

由相似的网站来做连结

连结中的档名,每个页面都是相似的档名,都可以大大加分。

+3

20

由 .edu 或 .gov 网站来做连结

edu,gov等网址的连结,可以替网站大大加分,因为搜寻引擎喜欢edu.gov等网址,胜过于.com.net的网址

+3

21

上一页

每个页面都有「回到上一页」的连结的话,都可以增加那一页的排名

+3

22

内部的文字连结

适当的增加及运用内部连结的文字,而连结的文字也都有关联性

+2

23

循环的文字连结

适当的增加及运用内部循环连结,而连结与连结之间的文字也都有关联性

+2

24

内部连结的时间

内部连结的页面连结时间应达到最小时间为原则

+2

25

目录的连结

这是一个很好的SEO排名的技巧,善用连结到目录而不是档案的技巧

+2

26

连线中请等待

少数运用连结中请等待加入关键字可以加分

+1

27

连结代号

利用标签的连结,例如:关键字和“# dogs” 是有相关性质的

+1

28

以IP来做内部连结

内部连结以ip的方式来达到SEO网站排名的加分

+1

29

内部连结和其他可疑的连结

内部连结出现过多不相干或过度的黑名单连结

0

30

过多的外部连结

Google不喜欢一个页面里有太多的对外连结,基本上如果超过100个对外连结都会遭到PR值的扣分

-1

31

过度的连结和广告

这个动作将会大大影响到google的PR值

-1

32

外部连结和其他可疑的连结

被列入黑名单不适合的连结当成热门网站连结,例如色情网站遭封杀的连结拿来当然外部连结

-3

33

交叉连结

例如A网连B网,B网又连C网,C网连D网,D网最后连回A网!扣分

-3

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只有图片的连结

只有图片没有文字的连结

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Meta 标签的应用

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叙述标签

原始档的此标签,乃seo优化的必要条件之一

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关键字标签

原始档的此标签,乃seo优化的必要条件之一

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语言标签

原始档的此标签,乃seo优化的必要条件之一

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重读标签

原始档若有包含此标签,将会造成其反效果。

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网站内容

39

独一无二的连结

申请一个独立网址可以让网站加分呢!

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连结的频率

网站的点阅率愈高(必需为不同人、不同IP的点阅),可以增加排名的机会

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关键字字体的大小

在一段文字里面,有设定关键字的地方,可以把字型做一个变化。

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关键字字型格式

在一段文字里面,有设定关键字的地方,可以把字型做一个变化。

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文件存在的时间

一个档案或页面文件,存在在主机伺服器里的时间愈久,当然被搜寻引擎看中的机会就会提高,每次更新网页时,都是同一个资料页面,可以增加网页的稳定性。

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档案大小

档案大小是指网站的内容长短,一个网站的内容文字的多与少,都会影响到SEO排名的条件。

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连结分隔

从一个分隔连结的行销角度来看也许是很棒的(基本上以IP、目录结构等等来举例),但对于SEO来说将会被扣分

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46

设计未完成的网站和编码网站

搜寻引擎不喜欢设计还未完成的网站,或是将网站进行编码,这些网站都必须避免!

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违法连结

如果您使用其他网站有版权的连结或文章来当成是您网站的一部份内容,当被搜寻引擎发现这个文章是有版权而未经允许就出现在您的网页内容上,也是会被搜寻引擎给踢除排名的!

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隐藏文字

这个方法等于是将SEO排名宣告被封锁的自杀方式,当您使用了隐藏文字来达到SEO的目的,绝对会被搜寻引擎给处罚而永不排名!您不要感到意外

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49

遮盖物

遮盖物是一种非常不好的作弊方法,例如网站参杂一堆有的没的文字叙述,滥用关键字来充当SEO的优化,造成反效果。

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50

作弊网页

利用作弊手法来达到关键字优化排名,将会使搜寻蜘蛛把您的排名永远踢掉!

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多重连结

当您的网站有几个页面的连结都是相同的,这并不会使您的网站的规模看起来很大,而且多重连结的网站对于排名都会被大大扣分!适度的重覆连结是比较有效的,例如使用标题的目录是比较能够允许被接受的方法。

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附加的视觉效果和SEO的关系

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JavaScript

如果您的网站有包含一堆的JavaScript的语法,搜寻引擎很讨厌这种结构的网站,请尽量避免使用这种语言,对于网页排名是没有加分的效果的!

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图片文字

很多人会认为,做一个文字图片,也会被搜寻到!其实不然!搜寻引擎看不懂图片的内容,即使您的图片有文字,它还是一张图片!对于SEO搜寻引擎排名是没有帮助的!

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影音网站

通常对于播放影音内容的网站来说,很受欢迎,点阅率也很高,但是没有文字的连结来的好,而且搜寻引擎也看不懂影片的内容,因此,如果您的网站内容都是一些影片,搜寻引擎很难找到您的网站,还是尽量使用一些文字的说明说连结!

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图片替代文字

将图片使用替代文字对于搜寻排名来说是很糟糕的一件事,除非你每张图片都给他不同的替代文字名称!不然将会造成SEO排名的反效果。

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Frames框架网页

您的网页设计中,绝对要避开有框架式的网页,不然很难被搜寻到!

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57

Flash

您的网站做的在怎么棒,如果内容都是Flash居多,也很难被搜寻引擎搜寻到您的网站,如果您想要您的网站被搜寻引擎给找到,就要避开Flash的网站类型。

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Flash 网页

制作一个Flash的网页,等于是让SEO排名排不上,因为搜寻引擎看不懂Flash的动画!不会被搜寻到!

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网址与关键字

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利用关键字加在网址里及档名

一个非常重要的排名因素之一,尤其是yahoo及msn

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问题网站

一个非常重要的观念就是,假始您的网站有设密码,如果输入错误就会导致404网页错误的讯息,或是禁止别人使用右键观看等等,这种网站通常不会被搜寻引擎喜欢!都比较不会被搜寻到,请避开这些问题的网页,您的网站排名将会大大的加分!

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网站地图

网站地图的建立是对于google的搜寻引擎而设定的!有一个完整的网站地图,可以给google的搜寻系统,带来很大的帮助,也是google很喜欢的一个搜寻格式

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网站结构的大小

网路搜寻蜘蛛喜欢结构大的网站,举个例子来说,您的网站结构,也就是您的网站底下有1000个网页,这个对于搜寻蜘蛛找到您的网站非常有帮助,另一个例子就是,您的网站只有1页,相对的来说,网站排名就比较弱了!

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网站的年龄

网站存在的时间愈久,当然对于排名的效果愈好!因为网站时间存在很久,点阅的次数会累加,对于排名的效果,当然会有很大的加分效果!因此不要轻易的放弃你的网站!

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网站的题材

网站的题材对于关键字非常有帮助,如果你的关键字对了,但是网页内容不符合你的关键字的叙述,逗留你的网站的客户,马上就会离开!

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档案所在的位置

网站档案所在的位置也是非常重要的因素之一,所有的档案都在自己的网站主机里面是最好的!将会对排名加分,换句话说,如果您的网页档案是连结到其他的网页,那就对排名没用了!

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主网域与次网域的应用

拥有主网域的效果,比次网域还要来的加分,例如seo.com跟seo.jack.com,当然是seo.com来的好!因此如果要将排名加分,最好申请一个属于自己的网址比较好,不要附属在别人的网域下面当次网域。

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顶级主网域的应用

申请一个属于自己的.com网址,会比.biz、.org来的好!排名也会加分!不要去申请一些奇奇怪怪的域名!

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超连结的网址

任何一个超连结的网址,都可以增加您的网站排名

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网址的长度

网址的长度并不重要,如果一个很长的网址将被视为一个广告的网址,所以要避免很长的一串网址!不见得很长的网址就有排名的加分!

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IP 地址

如果您的网站使用的是免费网站,通常IP位址都是共用的,相对的,这些免费的IP位址很有可能都被列为黑名单的IP,对< a title=”网站排名” href=”https://www.topwebx.com/” target=”_blank”>网站排名一点帮助都没有。

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71

Adsense 帮您的网站加分

广告点阅的连结对于您的网站排名是没有效果的! Google的广告付费点阅连结已经有给您佣金了,但对于你的网站排名,是没有任何加分的效果!

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利用广告帮您的网站加分

类似Adsense的广告连结,虽然会带来给您的网站流量增加,但是对于排名的加分,是没有效果的!

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保持网页的连结

假设你的某个网页被移除,而搜寻引擎每次找到这个网页都找不到网站,搜寻引擎将会把你的网站扣分,因为每次都找不到网页!所以请保持网页的存活!不要失连!

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动态网址

既使你看到很多动态的网址排名在前面,但网路搜寻蜘蛛还是喜欢固定的网址,愈长的动态网址,效果愈差..

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robots.txt 禁止搜寻的用法

假设一个很重要的档案或连结不想被搜寻到, 这个可能会间接的影响到其他的连结部份,通常都会被搜寻到「找不到网页」的部份,而扣分。

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网址导向 (301 and 302)
Location: http://www.xxx.com

当您应用的不正确时,网址导向会让您的SEO大大扣分,目标网页可能打不开,或是错误

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